![]() ![]() It may not be farfetched to say Power Wheels is to battery powered toys as Kleenex is to facial tissue and Google is to search. Power Wheels as they would be known, under the Fisher-Price division at Mattel, became a household name. When Mattel later purchased the company their marketing genius took over and sales skyrocketed. The blog begins with how a small company from Indiana called Pines of America, was purchased by Kransco back in the 1980’s. In July we wrote about the Power Wheels story. But I bet when you bought the toy, this thought never crossed your mind: How much will a replacement battery cost? Perhaps after having the toy for a few months you pondered if there was another battery that would last longer? Or if they could make the darn things faster? Allow us to compare the Peg Perego and Power Wheels toys from the aspect of the battery. Each has their list of ‘must have’ replicas from Harley and Kawasaki motorcycles to Ford Escalades, Jeep Wranglers, John Deere Gators and Polaris Sportsman ATVs. The iconic Power Wheels Barbie Jeep is matched by the ever popular Peg Perego John Deere tractor. Many of today’s parents, including myself, grew up with these battery powered toys and can recall our favorites. ![]() ![]() Both brands have a rich history and both have carved out a name for themselves in the ride-on-toy marketplace. I don’t think it’s necessarily right to put it in the context of which is better. When comparing Power Wheels to Peg Perego there is more than meets the eye. ![]()
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